A Brand That Gets Me

A brand that totally gets me is Dunkin Donuts- the at home coffee, not the actual fake food they sell. Although I do like their in-store coffee.

Starbucks has its place in fraps and seasonal beverages, but not for my daily coffee. Dunkin Donuts, however, serves coffee that's high in caffeine, but does not look and taste like mud. Good coffee doesn't have to or need to be expensive, and it can be a pleasurable experience with out being bitter, and Dunkin Donuts totally gets that. It's coffee, it doesn't have to be complicated.

I love their packaging. I haven't seen a DD ad on television or in the street in quite some time, but I see their packaging on the street and in people's hands all the time. Their packaging is about working, not relaxing and drinking a cup of coffee (who does that anyway?) which is totally why I drink coffee- to ease myself into my work day.